For example, we may use the IP address to identify your general location we may receive precise location from your mobile device we may infer your location from your search queries and websites or apps that you use may send information about your location to us. Google’s ad products may receive or infer information about your location from a variety of sources. We may also select advertising based on information about your computer or device, such as your device model, browser type, or sensors in your device like the accelerometer. We may use the IP address, for example, to identify your general location. Google’s advertising systems may use other technologies, including Flash and HTML5, for functions like display of interactive ad formats. You can also manage many companies’ cookies used for online advertising via the consumer choice tools created under self-regulation programs in many countries, such as the US-based choices page or the EU-based Your Online Choices.įinally, you can manage cookies in your web browser. Even if you opt out of Ads Personalization, you may still see ads based on factors such as your general location derived from your IP address, your browser type, and your search terms. You can use Ads Settings to manage the Google ads you see and opt out of Ads Personalization. See more detail about the types of cookies used by Google and our partners and how we use them. These cookies will be set from their domains. Some of our advertising products enable our partners to use other services in conjunction with ours (like an ad measurement and reporting service), and these services may send their own cookies to your browser. These may be set from a few different domains, including, ,, or, or the domain of our partners’ sites. When you visit a page or see an ad that uses one of these products, either on Google services or on other sites and apps, various cookies may be sent to your browser. To help our partners manage their advertising and websites, we offer many products, including AdSense, AdWords, Google Analytics, and a range of DoubleClick-branded services. We anonymize this log data by removing part of the IP address (after 9 months) and cookie information (after 18 months). We store this data for a number of reasons, the most important of which are to improve our services and to maintain the security of our systems. These server logs typically include your web request, IP address, browser type, browser language, the date and time of your request, and one or more cookies that may uniquely identify your browser. We store a record of the ads we serve in our logs. Working with our partners, we may use cookies for a number of purposes, such as to stop you from seeing the same ad over and over again, to detect and stop click fraud, and to show ads that are likely to be more relevant (such as ads based on websites you have visited). Many websites, such as news sites and blogs, partner with Google to show ads to their visitors. Without cookies, it’s harder for an advertiser to reach its audience, or to know how many ads were shown and how many clicks they received. How Google uses cookies in advertisingĬookies help to make advertising more effective. Google may also measure ad performance using Attribution Reporting data stored on, or shared with, their browsers. Users that participate in Chrome’s Privacy Sandbox Origin Trials may see relevant ads from Google based on Topics or FLEDGE data stored on, or shared with, their browser. Google is experimenting with new ways of supporting the delivery and measurement of digital advertising in ways that better protect people’s privacy online via Chrome’s Privacy Sandbox initiative. For example, you won’t see pop-up ads on Google, and we terminate the accounts of hundreds of thousands of publishers and advertisers that violate our policies each year – including ads containing malware, ads for counterfeit goods, or ads that attempt to misuse your personal information. We work hard to make sure that ads are safe, unobtrusive, and as relevant as possible. Advertising keeps Google and many of the websites and services you use free of charge.
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